Tipico Rewards

Tipico Rewards is an innovative product feature that differentiated Tipico from its competition. Customers received 5% cashback on their bets, a deal that no other sportsbook could compete with. Along with the rest of the marketing management team, I created a cross-channel go-to-market plan and customer journey to introduce Tipico Rewards that led to the highest sportsbook revenue in company history in its first month.